Institutions

Looking at the structure of my magazine and the target audience that may buy it, I suggest that it would be a good idea to assign a publisher to publish the magazine, this is because that aren’t that many magazines that focus on DJ music in the magazine industry.

From the different publishers available, I think that Bauer would be best suited to publish my magazine, this is because their music magazines are dedicated to the type of music that it is targeted towards, one of their magazines ‘KERRANG’ only holds information about rock music; By doing this, this will keep the target audience interested in the magazine and keeps the readers reading. Bauer also create very high quality magazines which they are able to publish worldwide and by allowing them to publish my magazine ‘PULSE’ it will open the door to the global market and increase sales across the board, with this the magazine could appear in shops such as Walmart which is one of the biggest super market in America, this company also owns the supermarket chain ASDA in the UK.

When creating a new magazine and giving it to a publisher to publish it is important to remember that not all magazines are or have been successful, in 2009 alone over 367 magazines were closed this was due to the technology boom of eBooks and smartphone, this is why it is important to think about making the magazine digital due to the type of audience that will be buying it, this will also open the option of including adverts within the magazine to increase revenue and decrease cost. It would be a good idea to sign deals with online music market places, eBook dealers like google play store or apple app store would be a good place to start due to the popularity of them on each device and the accessibility to buy magazines and books.

Will all of the modern technology being used by the everyday consumer there has been a rapid expansion of music streaming sites such as YouTube and Spotify, these streaming sites allow users to stream music to a device at a monthly fee, it would be a good idea to get involved in this somehow, this could either be by getting interviews with artists or by getting featured in adverts that pop up before a piece of music starts.