Sunday, 8 November 2015

Magazine Industry



The magazine industry has been up and down thought the life time magazines first came around. Over the past 5 years the music magazine industry has changed a lot, this is due to mobile phones gaining the ability to have access to the internet, with tablets also becoming more available to the average person. Because of this, magazine publishers like Future PLC and Bauer Media have to make a stand in the digital market of digital magazines. App stores and websites have made it easier than ever for magazine publishers to bring magazines to the public.

The bestselling magazines seem to be lifestyle magazines this could be because people live fast passed life nowadays and lifestyle magazines have a little of everything in them, these could be from sports to food, or gaming to childcare. Other magazines like motoring magazines have been on the decline due to real world affairs like global warming.

The music magazine industry is has many different types of magazines to do with music, these can be Instruments magazines, technology magazines and general music magazines. The most popular music magazine seems to be RollingStones, this could be because the RollingStones magazine also covers other topic, a bit like a lifestyle magazine. Some of the topic the RollingStones magazines have covered other than music are politics, entertainment and celebrities.

An article produced on TIME shows a chart in real time when you enter the website how much the US spend on each product including magazines, at the current state of this writing it has reached $75,683 in only 168 seconds. This shows that normal paper back magazines are still bought today and still popular today. With new technology advancement in printing processes, it has made it easier for companies to produce and publish magazines at a faster pace, even if the physical magazines are on the decline.

Unlike physical magazines, digital magazines are easier to buy, subscribe, and obtain. Physical magazines you have to wait for delivery and then re-subscribe every so often, this has changed slightly though as you can now easily re-subscribe online for physical copies of a magazine. Sometimes when subscribing to a magazine online they can give you an offer to receive both, this can although be expensive as you are paying for both the digital copy and the physical magazines.

Magazine publishers like Future PLC and Bauer have been looking a new ways to bring magazines to the publish, this involves trying new methods of selling magazines, changing the style of magazines and looking at the types of magazines that sell the most.


Overall the magazine industry is trying new ways of keeping up with the current speed of people’s lives, these involve using technology to its fullest and studying what genre of magazines sell the most.




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